December 14

Insurance Agent Facebook Basics



In this Insurance Agent Facebook guide, you will learn the basics on how to post on Facebook. It can help you make your posts more interesting and create personal connections with your clients. Make your posts stand out among competitors with these simple tips.

  • How to add a background to text
  • Including images in your post
  • Edit your images and add captions
  • Facebook Live
  • Updating your status

How to add a Background to text

Facebook post tips

Instead of posting the same black text and white background, add some color to your post with your choice of multiple backgrounds. This is a great tool to add more dimension to your content for those who aren't familiar enough with Adobe Suite or they want a quick and simple post to send out.

Remember that there is a balance between adding color and making sure your post is still legible. Keep in mind your Insurance Agent Facebook target audience could be the 65+ age group who may not have 20/20 vision anymore.

How to include images or videos in your post

Facebook images

Facebook posts that include a photo or image see much higher engagement rates than normal text posts. Photos and videos do more than you can express with words alone and draw the viewer in. No one goes on social media strictly to read, so provide your followers more than just text!

You don’t need a fancy camera or photography equipment—your mobile phone is all you need to get started. Also feel free to use photos from free stock photo websites, but please be aware that using your own custom photos comes across as more authentic, unique and professional.

To insert an image or video, simply click add to your post, select photo/video, and scroll through your library to pick the perfect one!

Insurance Agent Facebook Live Tips

Insurance Agent Facebook Live

Use the live producer feature to connect and communicate with your audience in real time! You also have the ability to send polls and receive questions from your viewers. You are also able to schedule a live video for the future, and you can allow your followers to rsvp.

This way you can connect with your future viewers in advance and reach out to see if they want any particular questions answered. It will also give you an idea of how big your audience is going to be. Use the standard Facebook posts to promote this event and to get people talking!

This is one of the most valuable Insurance Agent Facebook marketing tools.

Update your status

Insurance Agent Facebook status update

Keep your followers updated on what you're reading or listening to. Share the latest and greatest insurance podcasts or blogs with them! You can have fun with this or keep it strictly business. It's just another way to connect with your followers. 

Insurance Agent Facebook Post Boost

Insurance Agent Facebook Post Boost

Boosted posts on Facebook are posts that you can turn into ads. This could help get more views and more engagement on the post. This ad will reach more people than just your followers, and this could lead to new people learning about you and your business. You want to make sure you have a strong brand identity and presence on Facebook to make the new viewer inclined to follow you or like your page. 

Facebook will automatically make the boosted post for you using the images and text from your original post. Before you boost your post, you will need to set some details:

  • Choose a recommended audience or create a new audience based on specific traits
  • Select a recommended budget or provide a custom budget
  • Select one of the suggested time frames or provide a specific end date
  • Review your payment method. If you need to, you can change or update your payment method
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