February 24

Why referrals are important to Insurance Agents

Referrals are an important tool to use to expand your book of business. However, they stem from making a good impression on your current book of business. Let me tell you about how I've come to find referrals are so important.

Connections, Connections, Connections

It is important to have a good relationship with pharmacies and medical practices in your area. A pharmacy that I have a relationship with referred two LIS clients whose current MAPD plans are not working well for them.

Insurance Agent Client Referrals

Here's another cool story of an individual was referred to me by her pharmacy. She called me several months ago, and she was turning 65. I was doing an “education session” with her on how Medicare works and found out that while she has a home here in NC, that her actual residence is Florida. I’m not licensed in Florida, however, I answered several more questions for her and even helped her find an independent agent in Florida. A friend of hers called me last week saying that her friend had told her about me and that I was the agent that she needed to use. This individual is a NC resident that I may not have made a connection with otherwise. 

Personal Referrals

Let me tell you about one time that a current client referred both her sister and a friend. These two individuals are currently both on original Medicare and Medicaid and want to know about DSNP plans.

Another current client referred her friend who will be a dental client now and will likely be moving to a MAPD in the fall as my client.

One client opened up a whole new group of people to us who are now part of our book of business.

Ken Schaefer
Insurance Agent

Ken Schaefer

I want to share with you a story about this client who referred her husband to call me about life insurance. This individual is also connecting us to the HR department of his company who he believes could use some help educating their employees turning 65 on how Medicare works. One client opened up a whole new group of people to us who are now part of our book of business.

Another client had her husband call me who is now turning 65. Your clients know better than you do when one of their friends or family members is turning 65, so this kind of referral is very helpful. Often times clients refer a couple (husband and wife) who are both turning 65 to us, which gives us 2 clients instead of 1!

Why is asking for referrals important?

Referrals are one of the best ways to expand your book of business. In most cases, all it takes is establishing a positive relationship with your current clients. This will prompt them to recommend their friends and family to do business with you as well if they feel as though they were well taken care of. Referrals are free and all it takes to get is one a simple question. 

Old person calling - Insurance Agent Referrals

Don't lose an opportunity to gain a lead just by simply not asking. If your client is clearly happy with their Medicare appointment and the service you provided, then there's no reason not to ask! 

Keep making your phone calls on your leads and know that it's not always the number of appointments that you run, is the quality of the appointment that you run, and ask for those referrals!

If you have any questions, feel free to give us a call at 888-622-9122. Our expert agent support team is always ready to help.

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