June 1

Why you should enter the Affordable Care Act Market

I once heard a very wise man say, if you always do what you've always done, you'll always get what you've always gotten. As I've gotten older, I realize that's not necessarily true, at least not in our insurance industry. Many of us have always done Medicare, many of us have had success in the Medicare market. However, I want you to consider entering the Affordable care act market.

We also understand that because this market has been so successful that there are more and more agents entering into the industry. We know there are more call centers that are being opened up to attract our clients. This means, we can continue to do what we've always done, but we may not get what we've always gotten.

It's time to embrace Affordable care act products

For that reason, we're going backwards. I want to encourage you, if you've not already done so, diversify. What I'm saying is that we should look at other markets than just the Medicare market. Not that I want you to, nor will I turn my back on the Medicare market, but it's time to embrace the Affordable Care Act, (ACA) products.

Large expansions of Affordable care act carriers to NC

Today, I want to tell you North Carolina is going to have some large expansions of ACA carriers.

Some of you have been calling me because you've seen some emails, you've heard some things and the rumors are out there. I am here to confirm that I know at least three new carriers coming into the state of North Carolina.

Agent Phone call, speak slowly

I've got a friend of mine who has embraced the ACA market. He's seeing a large opportunity because there's not nearly as much compliance around the marketing for ACA. He has seen his agency grow because he can cold call, he can door knock, and putting fliers on windshields at Wal-Mart.

Develop Relationships Early

In conversation, he told me that his intent was never to be deep into the ACA market, but he had a plan. What I'm asking you to do is to give it a look and make a plan. He said, "Ronnie, I have found that most of the people I talk to who are ACA eligible are individuals who are between forty five and sixty four". He said that's when most people tend to get very serious about their health insurance.

Ronnie James

I have found that most of the people I talk to who are ACA eligible are individuals who are between forty five and sixty four. This is  when most people tend to get very serious about their health insurance.

I'm in this market because I understand that if I can develop that relationship early, it's a natural progression for them to stay with me year after year after year. It's also building my Medicare pipeline. Agents are asking about where the opportunities are, where they can prospect, and what they can do to create more business. I'm here to tell you today that one way you can do that is through contracting and offering the Affordable Care Act products to your consumers.

We want to share our success with Affordable care act products with you

Many times we meet with our clients and they have a spouse who's not Medicare eligible. We meet with individuals who have children that are buying their own health insurance. It's a good opportunity for us rather than sending that out to someone else. Maybe it's time we embrace that market and look at the opportunity.

Here at Tidewater, we have had our most successful year with the Affordable Care Act. We think it's time for you as an agent to jump selling under 65 insurance products on board as well. The opportunity is great. North Carolina looks like a very good place to be for agents. I'm excited that you're here in North Carolina and we look forward to hearing from you.

We hope to work with you as you maybe transition and open up your books to be able to do the Affordable Care Act. If you have any questions, give us a call at 888-622-9122.


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