Insurance Leads
A lead is a prospect or a potential customer who is interested in what you are selling. Leads are crucial in the process of growing your book of business and are obtained in many different ways.
Different Types of Insurance Leads
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Facebook Leads
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Cost Direct Mail Leads
This type of lead can come in when someone fills out a form on your website, calls your office, or emails you. Any type of direct contact a potential customer makes with you is a real-time lead. However, it is important to capitalize on it as soon as possible so it remains a real-time lead. Marketers who follow up with web leads within 5 minutes are 9 times more likely to convert them. These leads should be prioritized, and someone should reach out to them as soon as they come in. Sales conversions decrease 391% after the first minute, so it is crucial to have a sense of urgency in order to create any turnover on these leads!
How do you self-generate leads?
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Networking
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Incentives
It can never hurt to ask your current book of business for referrals! Most people won't think about mentioning their insurance agent to their friends or family, so directly asking them for referrals could spark an idea in their mind. In fact, 92% of buyers trust referrals from people they know. Even if their recommendation doesn't have any need for insurance, this opens up their whole contact list for more referrals as well. Once someone refers you, you could follow them on Facebook and make an initial point of contact there.
Why are leads not free?
Obtaining leads isn't easy and will require a lot of your time. As the saying goes, time is money. Whether you are networking, cold calling, creating ads, or offering incentives, all of these things will cost money in one way or another. Buying business cards to hand out, spending marketing dollars on ads, buying contact lists for cold calling, and running Facebook ads all cost money. Leads can be low cost, but leads are not free.
Additional Lead Generation Programs
T-65 Leads:
Reach individuals who will be turning 65 – they are great prospects for Medicare Supplement policies and other insurance products and are best reached via direct mail.
Seminar Mailers:
Let our seminar mailers help you build awareness, establish your brand, and build trust between you and your future customers. A simple and reliable solution for building your success.
Legacy Safeguard:
Help your clients leave a lasting legacy with a no cost membership in Legacy Safeguard. Legacy Safeguard provides members with legacy planning and end of life planning assistance, support and guidance.
TV, Radio, & Print:
The possibilities are endless. Click here to see an example of a print piece. Give us a call to discuss your ideas and we’ll help them come to life.