The following are some of the key CMS marketing guidelines that apply to third-party websites.

Third-party websites include public websites operated by agencies/agents that contain information about Medicare Advantage (MA), Medicare Advantage Prescription Drug (MA-PD) and/or Prescription Drug Plans (PDPs). This could mean you mention carrier names or display carrier logos but please be aware this also includes generic websites that are void of names and logos but still mention Medicare Advantage or Part D.

It is important to note that third-party websites also include websites designed to provide contracted agents with beneficiary leads. This includes any site that has an electronic Business Reply Card (BRC) on it prompting an individual to provide their contract information.

Don’ts

Ask for any health information, including (but not limited to):

• Pre-existing medicare conditions
• Weight or Tobacco use
• Age or date of birth (you may ask if they are Medicare Eligible)