The Standard has spent more than a century delivering annuity solutions built for stability, smart growth and long‑term financial confidence. Their portfolio includes fixed, indexed and multi‑year guarantee options that help agents meet a wide range of retirement goals. Whether your clients want guaranteed income, principal protection or market‑linked growth potential, The Standard offers tools designed to simplify your sales process and strengthen client relationships.
Why Agents Choose The Standard
Streamlined Digital Experience
The Standard provides an enhanced, modernized Annuity Producer Portal, giving agents real‑time access to policy information, reports, statements and key documents, all from one intuitive dashboard.
A Diverse, Competitive Product Line
The Standard offers a broad suite of annuities, including deferred fixed annuities, fixed index annuities, multi‑choice annuities and enhanced indexed options. These solutions give producers flexibility when designing long‑term retirement strategies.
Strong Financial Heritage
With over 100 years of consistent high financial ratings and a commitment to consumer‑friendly products, The Standard continues to stand out as a reliable partner for both agents and clients.
Key Annuity Products From The Standard
Deferred Annuities
Deferred annuities allow clients to save for future goals with the benefits of tax‑deferred growth, flexible payment options and guaranteed accumulation features.
Clients can choose fixed or indexed structures, depending on their appetite for guarantees or indexed growth opportunities.
Fixed Index Annuities (FIA)
FIAs offer growth potential based on the performance of well‑known market indexes, while still protecting principal from downturns.
Benefits include:
- Market‑linked interest with no exposure to losses
- Tax‑deferred accumulation
- Multiple index strategies, including managed‑volatility indexes for smoother performance
- Legacy‑friendly structures
Enhanced Choice Index Plus
The Enhanced Choice Index Plus adds new crediting strategies, built‑in guarantees and access to innovative indexes such as the S&P 500® Dynamic Intraday TCA Index, designed for more efficient volatility control.
Clients may secure guaranteed rates for 5–10 years with options such as Locked Cap Rate and Trigger Rate strategies.
Multi-Choice Annuity (MCA)
A single‑premium deferred annuity that combines guaranteed interest periods, liquidity options and a market‑value adjustment feature to optimize long‑term savings growth. Clients may choose guarantee periods of 3, 5 or 7 years.
Focused Growth Annuity
Similar to MCA but available with guarantee periods of 3, 5, 7 or 10 years and designed for long‑term savers who value tax‑deferred growth and flexible withdrawals.
Benefits for Agents
- Access to real‑time policy data via the Annuity Producer Portal
- Comprehensive sales resources, including fixed index annuity toolkits, training materials and product guides
- Multiple product options to tailor solutions for client income, growth or legacy planning
- Strong brand credibility, aiding trust and easier client conversions
- Excel‑ready reporting tools for faster case management
Benefits for Clients
- Guaranteed lifetime income options to support retirement confidence
- Principal protection, especially in fixed index annuities
- Tax‑deferred accumulation for enhanced savings growth (triple compounding)
- Flexible withdrawal options in certain products for health or financial hardships
- Customizable strategies based on market preference, timeline and income needs
Agent Resources & Quick Links
Agent Login (Annuity Portal)
Access your dashboard, reports and client policy information
Annuity Producer Portal Guide
Learn to navigate the portal and manage client policies efficiently
Fixed Index Annuities Toolkit
Sales resources for presenting FIAs effectively
Deferred Annuities Overview
Product details for fixed and indexed deferred annuities
Opt-in to get contracted today.
Call 888-622-9122
Disclaimer – This material is for informational and example purposes only and is not a contract. Product features, benefits, rates, underwriting guidelines, and availability are subject to change at any time without notice. For the most current and complete details, please refer to official The Standard Annuities documentation and resources.