If you want to grow your business and become a “go-to” agent, you need to learn how to communicate your brand. But should your brand be all about you personally, or your business professionally?
What if we told you it’s actually about both? It’s very important that you establish both a personal and professional brand and understand their differences in order to grow your client base and become an agent that no one else can duplicate.
Personal Branding
Most agents think personal branding is about logo’s, headshots, or slogans…while they do play a role, it goes deeper.
Your personal brand is all about you! It is your values, beliefs, skills, and experiences that set you apart from your competition.
Think about it this way…people connect with people, not logo’s. When potential clients choose who to work with they typically lean towards a familiar name. If they know who you are and what you stand for, they are more likely to work with you and what you have to offer because of the connection they feel.
Personal branding is a shortcut to growth. When people know you (or feel like they know you as a result of effective personal branding), they are quicker to trust and do business with you. This means less time searching for clients and leads.
How to Build a Personal Brand
Be You and Be Consistent Across Platforms
- The content you share on social media should look and feel like you – use brand colors, language, and your logo frequently for recognition
- Create weekly content and post consistently
Be a Problem Solver
- Choose your niche and find a way to be memorable
- Your audience should know your insurance specialty
- Create a label for yourself (ex: “you name – the Medicare expert” and put this branding on everything)
Once clients know you, and feel connected to you, that’s when they will turn to your business – which should have a brand identity as well!
Professional Branding
Your professional brand puts the spotlight on your company/company name, not you. It should focus on the products, services, and value proposition your business offers.
Your business brand should be able to stand on it’s own without you at the center (even if your name is in the agency title). Clients should recognize your agency and trust that it is a reliable source for the products you offer.
How to Build a Professional Brand
Communicate Offerings Effectively
- Your business needs a website, logo, and catch phrase
- these platforms need to make it clear what products your business offers, who your business serves, and how to contact you
Use Client Testimonials to Your Advantage
- When potential clients see good reviews about your business, they are more likely to choose you to do business with!
Need Help Branding? Tidewater is Here to Help
There are a variety of ways you can successfully brand yourself and your agency. Tidewater is a great resource when it comes to marketing and branding. We are here to help you stand out among your competition in your own unique way. Let us know how we can help.
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