In the insurance industry it is important to look for and implement fresh marketing strategies to increase customer engagement. If you’re not already incorporating QR codes into your strategy, it’s time to explore the significant advantages these simple tools offer.
What is a QR Code?
A QR (Quick Response) code is a two-dimensional block patterned code. The code stores and gives instant access to information, once scanned with a smartphone. Typically, codes are black and white, but they are easily customizable to fit your brand. By incorporating your logo, name, and/or agency colors into the code, you ensure brand consistency that your clients will recognize and remember.
Benefits of Using QR Codes
QR codes are a game changer for agents. They prove to have many benefits that further drive agent success. Take a look at what those benefits are:
- 1Easy Connection: It's simple - a QR code makes it easy for your clients, or prospective clients to connect with you and your offerings, right at the scan of a square.
- 2Versatile: YOU control what information your QR code holds and what your clients have quick access to. Your code can store anything from your website, contact information and/or social media handles.
- 3Simplifies & Boots Client Interaction: Clients can view advertisements for you/your agency anytime, but the power is in action. With a QR code, clients are taken directly to your social media, website, product offerings, etc...You encourage them to interact with you - not just passively look at an advertisement.
- 4Enhances Client Decision Making: With easy access to your products and offerings, clients have necessary information to make informed insurance decisions.
- 5Trackable: QR codes allow you to track your progress. Detailed data shows who scanned your code, how frequently it has been scanned, and overall client feedback.
Get a QR Code Today
Whether you're looking to increase client engagement and accessibility, recruit new clients, or simply boost marketing, a QR code can do just that - and more.
Tidewater Management Group is here to help you maintain a competitive edge in the insurance world today. Reach out to us, and we're happy to create a QR code, personalized just for you and your business. Don't miss the opportunity to stay ahead of the competition and deliver exceptional customer experiences.