Most life insurance agents could argue that the Annual Election Period from mid October to early December is their busiest time of year. Others may say the first three months during the Medicare Advantage Open Enrollment Period is…But what about the rest of the year? Although times may not be as frantic, there are opportunities

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Year-Round Client Growth with These Tools

The insurance industry is competitive but with the right digital marketing tools, you can rise above the competition. A Facebook Meta Pixel is a helpful tool in doing so. A Meta Pixel is a piece of code that allows you to measure the effectiveness of your advertisements. The pixel captures data that allows you to

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How to Set Up Your Facebook Meta Pixel

Obtaining leads isn’t always easy and can require a lot of time. As the saying goes, time is money – and here at Tidewater, we understand that. That’s why we offer a suite of lead generation resources like the T65 Locator tool, completely free to our partners.  Here’s what you need to know about the T65

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Everything You Need to Know About the T65 Locator

Unexpected costs could incur during a hospital stay that are not covered by your Medicare plan. In the insurance world we refer to these costs as “coverage gaps”. Luckily, you do have options to fill the gaps! One option is to obtain additional coverage through a supplemental plan called Hospital Indemnity Insurance. When you combine

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Fill the Gaps With Hospital Indemnity

In the insurance industry it is important to look for and implement fresh marketing strategies to increase customer engagement. If you’re not already incorporating QR codes into your strategy, it’s time to explore the significant advantages these simple tools offer. What is a QR Code?A QR (Quick Response) code is a two-dimensional block patterned code. The

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QR Codes : A Fresh Marketing Strategy

What are SNPs?A special kind of care plan exists called a Special Needs Plan (SNP). A SNP is a type of Medicare Advantage plan offered by insurance companies for individuals who meet certain requirements. These plans have financial benefits that cover health care and prescription drugs. There are three types of Special Needs Plans: Chronic Special

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Changes and Expansions to SNPs in 2025