The landscape of Meta advertising and marketing has evolved in 2025, and it's essential to stay informed.
If you're an insurance agent who leverages social media and digital campaigns to grow your business, these Facebook Meta updates are critical for your strategy. We're here to help you to stay ahead of the curve - learn how these changes impact you.
What's Changing in 2025?
As of January 21, 2025, Meta requires advertisers that promote financial products and services - including insurance services - to use a Special Advertising Category....In fact, ads may even be rejected if you (the advertiser) do NOT choose an appropriate Special Ad Category.
Changes directly affecting agents include targeting guidelines and zip code collection rules for the Financial Products and Services category.
TMG's Guide to Facebook Meta Changes
For more information on these marketing updates, fill out this form to get a complete guide on Facebook Meta and Advertising changes.
As always, call us at 888-622-9122 with questions - we're here for you!