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The TMG Story

Founded in 2006, Tidewater Management Group is an independent marketing organization that offers insurance agents nationwide access to the latest technology, second-to-none marketing strategies, and support materials.

Todd Fincher with Integrity CEO and Co-Founder Bryan Adams

Our Core Values

Tidewater Management Group is an Integrity partner with a dynamic, trustworthy support staff that works with agents throughout the nation. We empower our teams to perform with a sense of polished professionalism you won’t find anywhere else.

We value honesty, transparency and authenticity because that’s how you build trust. We aren’t flashy, ostentatious, or overly ‘salesy,’ instead we’re professional, respectful, and kind. We’re a dynamic group of young, energetic, and motivated entrepreneurs focused on providing you the high-quality, personalized support you need to succeed. Supporting excellence.

  • Integrity

    At Tidewater, we strive to have integrity in everything we do from day-to-day office tasks, to focusing on agent support, to being there to answer questions and solve problems.

  • Family

    Everyone that walks into our office feels the warmth of our connections. We truly feel like family and not just co-workers. We were there for each other just like we’re there for our agents. Our family extends much farther then the walls of our office all the way across the country, anywhere we have agents.

  • Service

    It is so important to give back. At Tidewater, one of our favorite things to do is volunteer to serve. From going to the food bank to collecting and donating canned goods, to donating toys to local children’s hospitals, we hope we can make a small difference.

  • Respect

    Respect is an important value to hold when creating and maintaining lasting connections. Mutual respect between us at Tidewater and our carriers as well as between us and our agents is something you can count on.

  • Partnership

    Partnership is at the core of Tidewater. Without the partnership with all of our agents as well as our partnership with Integrity, we would not be where we are today.

  • Meet the FMO Team Beside You

    Todd Fincher
    Chad Wilkerson
    Mike Newton
    Bobby Heptinstall
    Ronnie James
    John Elliott
    Kristi Bell
    Bradley grew up in Oklahoma and has called Roanoke, Virginia home since 2000. His service in the U.S Marine Corps stationed him at Camp Lejeune, which brought him to the East Coast. Following his military service, Bradley earned a degree in International Business from Oklahoma State University, with minors in Finance and Russian. During college, he worked as a manager at a brokerage office where he gained valuable industry experience. Bradley began his professional career with American Express Financial Advisors. For the next 17 years, he worked at Companion Life as a Regional Marketing Officer, focusing on ancillary products. He then joined a Roanoke-based agency that served as a general agent wholesaler for individual life and annuity carriers. Now at TMG, Bradley is excited to dive into the senior market and expand his knowledge of new products as a Regional Director. Outside of work, Bradley enjoys spending time with his wife, Michelle, twin daughters, Emma and Paige, and son, Nate. As a big football fan, he loves attending his son’s games and cheering on the Carolina Panthers with his family. Welcome to the team, Bradley!
    Serena Mullins
    Johnny Deal
    Melanie Hooks
    Savannah Perkins
    Megan Gilliam
    Caitlin Kealey
    Jennah Golden
    Logan Boggis
    Kevin Evans
    Anna-Cater Meyer
    Janna Demchyna
    Devon Cawley
    Elena Garcia
    Crystal Capell
    Michael Escobar
    Adam Kirkey
    Alex Rogers
    Lindsey Gorman
    Explore the Team

    We partner with agents nationwide

    Areas Tidewater serves

    What Our Broker Partners Say About Us

    “Glad to be apart of the Tidewater team. Coming from a captive world after 20 years it’s been a great joy not feeling alone as an Independent Broker. I am learning and growing into my new self thanks to Tidewater!”

    Ken S.
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    Tidewater Management Group

    Connecting Agents to Opportunities

    This is a reminder to join us in exactly 24 hours for our Office Hours call. If you're looking for answers to your questions and a way to start the new year off on the right foot, this is a must-attend call. 

Register now if you haven't already: https://us06web.zoom.us/webinar/register/WN_FeUDr_2NRSu60Z_L7bGfuQ#/registration
    2026 is here! ⭐ Join us for our first training opportunities of the year to get ahead early. Get excited to learn about powerful products, have your questions answered during office hours, and set the tone for a successful year. 

Register now: https://tidewatermg.com/trainings-events/
    2026 is your year. ✨ Our agents enter every season prepared with smart strategies and a plan to drive consistent growth. Want the same support? Let's talk. 📞

Current partners - don't miss our latest blog on Q1 Medicare marketing strategies to win early in the year. https://tidewatermg.com/2026-prep-win-q1-with-a-smarter-medicare-marketing-strategy/
    Wishing you peace, joy, and success in the New Year! Our office will be closed tomorrow, January 1st, and will reopen on January 2nd. Here's to another year of growth together, partners! 🎉 #NewYear #2026
    New on the Blog! ⭐ 2026 begins this week - and AEP momentum is your biggest advantage heading into the new year. The agents who stay visible, proactive, and strategize right now are the ones who set themselves up for a powerful year. Check out the post and learn how to win Q1 with a smarter Medicare marketing strategy. 📈

https://tidewatermg.com/2026-prep-win-q1-with-a-smarter-medicare-marketing-strategy/
    Q4 ends this week - don't leave money on the table in 2025. 💰 This is your last chance to maximize your earnings with incentives from Medicare Supplement carriers this quarter. View current opportunities in the VIP Portal: https://tidewatermg.com/carrier-incentives/

And don't worry - more earning opportunities like these are coming in Q1, so stay tuned! 👀📢